So, you want to be a personal stylist? Here's how to make money instead of messing about making reels.

5 things you need to get sorted to turn your hobby into an actual business

Most people who call themselves personal stylists aren’t making real money. Not because the industry is oversaturated (it’s not), but because they’re too busy watching what everyone else is doing.

Their content is made to entertain - not convert.

This is a business. Not a hobby. Not an excuse to play dress-up. If you want to succeed, you need to treat it accordingly.

This is my third year full-time as The Style Editor. I've hit £20k months, launched a mastermind, worked with some huge clients and I get paid to speak. I didn’t do that by making Zara reels. I did it by building something that positions me as a leader in an industry that’s only just beginning to understand its own potential.

This is an emerging industry - people need different things from their wardrobes today than they have before. Women specifically are in jobs and industries previously closed to them. There is more need than ever to help them understand their clothes.